A meeting with Patricia Urquiola – Cassina art director took place on June 29, 2018 at the MOHD-Mollura headquarters in Catania. moderation and the introduction of Prof. Vanni Pasca . The event entitled “The Other Conversation” with Patricia Urquiola, saw a great participation of professionals (designers, architects, project managers) and design lovers who did not want to miss the opportunity to meet a character of this caliber .
The meeting took place in an almost confidential convivial way, losing the formalism typical of meetings. A true conversation, dynamic, profound and at times even amusing, which clearly highlighted Patricia’s charismatic strength.
Her energy was enthralling, creating enthusiasm by triggering trust and determination among the professionals who had the opportunity to meet her.
Massimiliano Troja , CEO-TRJ, together with his team, strongly wanted to organize the event, offering extensive collaboration both in the organization and in the dissemination of the meeting with Patricia Urquiola. We wanted to share MOHD Mollura Home Design’s desire to spread the value of modern design through meetings with international figures, even for those who are not professionals in the sector.
The direct comparison, with the present architects , has created a moment of sharing that has certainly favored the understanding, not only of the creative processes but also of the stages of transformation of an idea into a project before and into a product in end.
A creative process that lasts for months, if not years, and that before being completed in the final production involves the realization of hundreds of prototypes, objects of art themselves, which through the far-sighted vision of international museums are collected and classified to tell the story of the modern design.
Design is art and as such it must be diffused, because through art, the culture of beauty even if functional, we give the right recognition to those who create and enrich the everyday common objects that have made or will make the history of design .